Vazneh industrial crane container

وزنه

طراحی ارتباطات برند برای شرکت وزنه که حدود ۶۰ سال پیشینه در طراحی و ساخت جرثقیل‌های صنعتی دارد پروژه‌ای بود سنگین و اصیل. سر و سامان دادن به استایل ارتباطی این شرکت صنعتی، ظرافت‌های خاص خودش را می‌طلبید. خلق احساس اطمینان و حرفه‌ای‌گری اصلی‌ترین معیار ما برای طراحی و توسعه‌ی برند وزنه بود.

Vazneh

Designing brand communications for Vazneh company which manufactures heavy duty industrial cranes, was a heavy and also authentic task. As Vazneh has more than 60 years of experience, refining and redesigning their style and touch points demanded a sophisticated and precise process. Creating a sense of reliability, professionality and originality was our north star to design and develop the revitalized identity of Vazneh.

Vazneh blue and yellow logo
Vazneh yellow logo
Vazneh logo construction
Vazneh brand presentation

Dark Midnight Blue

HEX: #002E6E

RGB: 4 46 111

LAB: 20 7 -42

Pantone: Dark Blue C

CMYK: 100 80 0 40

GrayScale: 100

Xanthous

HEX: #FBAF17

RGB: 252 175 23

LAB: 78 21 76

Pantone: 130 C

CMYK: 0 35 100 0

GrayScale: 32

Light Grey

HEX: #CCCCCC

RGB: 204 204 204

LAB: 43 63 46

CMYK: 0 0 0 20

GrayScale: 20

Chili Red

HEX: #C4161C

RGB: 196 22 28

LAB: 43 63 46

Pantone: 4515 C

CMYK: 0 100 100 20

GrayScale: 90

Vazneh brand presentation
Vazneh brand presentation
Vazneh portfolio image 6
Vazneh portfolio image 5
Vazneh portfolio image 4
Vazneh brand presentation
Vazneh brand presentation
Vazneh brand presentation
Vazneh horizontal signage card 1 Vazneh horizontal signage card 2 Vazneh horizontal signage card 3 Vazneh horizontal signage card 4
Vazneh vertical signage card 1
Vazneh vertical signage card 2
Vazneh vertical signage card 3
Vazneh vertical signage card 4
Vazneh brand presentation
Vazneh brand presentation
Vazneh brand presentation
Vazneh brand presentation
Vazneh brand presentation
Vazneh brand presentation
Vazneh brand presentation